Behave Bras

APPEARING ON SHARK TANK ON MARCH 11TH!!!! We are a bra startup focused on bringing innovation and technology to a highly under-served population: women with DD-I cup sizes and band sizes 30-40. This market segment represents both the average bra size in the US, and also over 50 million consumers! Considering that 80% of women are in the wrong sized bra, we realized that the problem cannot be that women's bodies are weird-it's the bra! At Behave Bras, we've spent over 2 years doing market research, designing and testing our flagship product: The Wireless Lounge Bra. It solves the top complaints women in our consumer profiles have: comfort, fashion, and lift. Working against the laws of physics, we are able to lift without the damaging effects of underwires and created lace that is durable AND beautiful.

Behave Bras Shark Tank Shopper

Behave Bras (behave0671) - Profile

Behave Bras

Behave-ing Sustainably – Behave Bras

MassChallenge on Instagram: MC Boston #alum, @behavebras, launched their game-changing line of bras and underwear for the curvy in-between consumer! MC is so proud to have been part of this startup journey.

Shark Tank': Kevin O'Leary teased for being 'supportive' after $150K deal with Behave Bras - MEAWW

Athena Kasvikis on LinkedIn: #behavebras #sharktank #femaleentrepreneur #femalefounders #bigbustenergy

Athena Kasvikis of Behave Bras: 5 Things You Need to Create a Highly Successful Business in the Fashion Industry, by Authority Magazine Editorial Staff, Authority Magazine

Match Made In Heaven? Behave Bras on Shark Tank

Behave ~ A New Kind of Bralette for Full Busts - Lingerie Briefs ~ by Ellen Lewis

Shark Tank US Behave Bras Entrepreneur Goes Head To Head With The Sharks

About Stayz – Behave Bras

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