Lululemon teams with Tournament of Roses for first New Year's Eve

Runners had always informally taken to a closed Colorado Boulevard in the hours before the Rose Parade. Lululemon and parade organizers saw an opportunity for a 5K.

EDIT: The race has sold out but the pop-up store remains open* Ring in the New Year with lululemon. 👟 Run don't walk to the lulul

lululemon Run With the Roses 5K - Tournament of Roses

Thousands Run Down Middle of Colorado Blvd. in Lululemon's Midnight 'Run with Roses' – Pasadena Now

I ran in the first-ever Lululemon 'Run with the Roses' 5K on Colorado Blvd. Here's how it went – Pasadena Star News

lululemon Run With the Roses 5K

Rose Parade: Los Angeles Daily News

Watch for these Inland Empire residents in the 2024 Rose Parade – Daily Bulletin

I ran in the first-ever Lululemon 'Run with the Roses' 5K on Colorado Blvd. Here's how it went – Pasadena Star News

Lululemon Run With the Roses 5K gets Rose Parade off to running start – Pasadena Star News

I ran in the first-ever Lululemon 'Run with the Roses' 5K on Colorado Blvd. Here's how it went – Pasadena Star News

El Segundo Little Leaguers to ride on Rose Parade float thanks to DirecTV – Daily Breeze